2.2.1 Cookies
We use cookies on our websites. Cookies are small text files that are assigned to the browser you are using and stored on your hard disk by means of a specific string of characters, and through which the body that sets the cookie receives certain information. Cookies cannot run programs or transmit viruses to your computer and therefore cannot cause any damage. They serve to make the Internet offer as a whole more user-friendly and effective, i.e. more pleasant for you. Cookies may contain data that makes it possible to recognise the device used. In some cases, cookies only contain information on certain settings that cannot be related to a specific person. However, cookies cannot directly identify a user. A distinction is made between session cookies, which are deleted again as soon as you close your browser, and permanent cookies, which are stored beyond the individual session. With regard to their function, a distinction is made between cookies:
- Technical cookies: These are mandatory in order to navigate the website, use basic functions and ensure the security of the website. They do not collect information about you for marketing purposes, nor do they store which websites you have visited.
- Performance cookies: These collect information about how you use our website, which pages you visit and, for example, whether errors occur during the website use. They do not collect any information that could identify you – all information collected is anonymous and is only used to improve our website and find out what interests our users.
- Advertising cookies, targeting cookies: these cookies are used to offer the website user tailored advertising on the website or offers from third parties and to measure the effectiveness of these offers. The storage period of the advertising cookies is determined by the providers. We have no influence on this.
- Sharing cookies: these cookies are used to improve the interactivity of our website with other services (e.g. social networks). The storage period of the sharing cookies is determined by the providers. We have no influence on this.
Any use of cookies that are not absolutely technically necessary constitutes data processing that is only permitted with your express and active consent pursuant to Art. 6 para. 1 sent. 1 lit. (a) GDPR. This applies in particular to the use of advertising, targeting or sharing cookies. Furthermore, we will only pass on your personal data processed by cookies to third parties if you have given your express consent to do so in accordance with Art. 6 para. 1 sent. 1 lit. (a) GDPR.
2.2.2 Consent Manager
We use the Consent Manager tool from consentmanager GmbH, Eppendorfer Weg 183, 20253 Hamburg, Germany, to inform website users about the cookies used and to obtain consent for the setting of cookies that are not absolutely necessary. Consent Manager offers you the possibility to give or refuse your consent for all or individual cookies. You can also change the settings you have made afterwards. The purpose of the integration is to allow the users of our website to decide on the use of non-functional cookies and to offer the possibility of changing settings already made in the course of the further use of our website.
When you visit our website, a connection is established to Consent Manager's servers in order to obtain your consents and other declarations regarding the use of cookies. Consent Manager then stores a cookie in your browser in order to be able to allocate the consents granted or their revocation to you. The data collected in this way will be stored until you request us to delete it, delete the Consent Manager cookie yourself or at the latest one year after the last processing.
The following categories of data are processed on a regular basis: IP address, time and duration of the visit, device data such as operating system, browser version, screen resolution, web pages visited and consent information.
The legal basis for the processing of your data is our legitimate interest (Art. 6 para. 1 sent. 1 lit. (f) GDPR) to use non-functional cookies on our website as well as the fulfilment of the legal requirements from the GDPR as well as the TDDDG to set cookies that are not absolutely necessary only after your explicit consent.
The Consent Manager is used within the scope of the commissioned processing pursuant to Art. 28 GDPR, so that consentmanager GmbH may only use your data on our behalf bound by instructions.
2.2.3 Google Tag Manager
We use the Google Tag Manager on our website. Google Tag Manager is a service provided by Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Tag Manager is a solution that allows website operators to manage website tags via an interface. The tool itself (which implements the tags) is a cookieless domain and does not store any personal data. The tool triggers other tags, which in turn may collect data. Google Tag Manager does not access these data. If a deactivation has been made at domain or cookie level, it remains in place for all tracking tags implemented with Google Tag Manager.
In order for us to monitor the stability, performance and installation quality of the system and to obtain data for diagnosis, certain aggregated tag triggering data are collected using Google Tag Manager. These data do not contain IP addresses or measurement IDs that are linked to a specific person. Unlike data in standard HTTP request logs, which are all deleted within 14 days of receipt, and the diagnostic data described above, Google Tag Manager does not collect, store or share information about visitors to our customers' properties. This also applies to the URLs of visited pages.
The use of the Google Tag Manager is based on Art. 6 para. 1 lit. (f) GDPR. As the website operator, we have a legitimate interest in the quick and uncomplicated integration and administration of various tools on our website.
If a deactivation has been made at domain or cookie level, it remains in place for all tracking tags, insofar as these are implemented with the Google Tag Manager. These processing operations are only carried out when explicit consent is given in accordance with Art. 6 para. 1 lit. (a) GDPR.
In addition, you can find more detailed information about the Google Tag Manager on the website https://marketingplatform.google.com/about/analytics/tag-manager/use-policy/.
The associated privacy policy of the Google Tag Manager can be found at: https://policies.google.com/privacy?hl=en.
2.2.4 Tracking with Google Analytics
Insofar as you have given your consent, this website uses Google Analytics 4, a web analytics service provided by Google LLC. The responsible entity for users in the EU/EEA and Switzerland is Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").
Google Analytics uses cookies that enable an analysis of your use of our websites. During your visit to the website your user behaviour is recorded in the form of "events". Events can be: page views, first visit to the website, start of the session, your "click path", interaction with the website, scrolls (whenever a user scrolls to the bottom of the page [90%]), clicks on external links, internal searches, interaction with videos, file downloads, ads seen / clicked on and language settings.
In addition, the following is recorded: Your approximate location (region), your IP address (in abbreviated form), technical information about your browser and the end devices you use (e.g. language setting, screen resolution), your Internet provider and the referrer URL (via which website/advertising medium you came to our website).
On behalf of the PPI AG, Google will use this information for the purpose of evaluating the use of the website and compiling reports on the website activity. The reports provided by Google Analytics are used to analyse the performance of our website.
We also use the extension Google Signals. This allows Google Analytics to capture additional information about users who have activated personalised ads (interests and demographics) and ads can be delivered to these users in cross-device remarketing campaigns. If you do not wish to use Google Signals, please deactivate the "ad personalisation" option in your Google account settings.
The use of Google Analytics requires your consent, which you can give via our cookie consent manager when you access our site. According to Art. 6 para. 1 lit. (a) GDPR (consent), this consent constitutes the legal basis for the processing of personal data, as may occur during the collection by web analytics tools. In addition to consent, we have a legitimate interest in analysing the behaviour of website visitors in order to improve our services technically and economically. With the help of Google Analytics we can detect website errors, identify attacks and improve economic efficiency. This is based on the provisions of Art. 6 para. 1 lit. (f) GDPR (legitimate interests). Nevertheless, we only use Google Analytics if you have given your consent.
Users can refuse cookies by making the appropriate adjustments to the settings of their browser. In addition, users can also prevent the transmission of the data generated by the cookie to Google and their use of the online content as well as the processing of such data by Google by downloading and installing the browser plug-in that is available at the following link: https://tools.google.com/dlpage/gaoptout?hl=en.
We have concluded a processing contract with Google within the meaning of Article 28 of the General Data Protection Regulation (GDPR). It clarifies that Google may only process data received from us bound by our instructions and that Google must comply with the GDPR. You can find the link to the data processing conditions at https://business.safety.google/intl/en/adsprocessorterms/.
The information collected by means of cookies about your use of our websites is transferred to a Google server in the USA and stored there, e.g. by Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA as well as Alphabet Inc., 1600 Amphitheatre Parkway Mountain View, CA 94043, USA.
In order to anonymise your IP address already in Germany without the aid of Google services, we use our own proxy server operated by us in a German data centre, which anonymises the IP address of the users of our website before it is passed on to Google Analytics. In addition, Google Analytics activates the anonymisation of IP addresses by default.
Insofar as data are processed outside the EU/EEA and there is no level of data protection that corresponds to the European standard, we have concluded standard EU contractual clauses with the service provider in order to establish an appropriate level of data protection. The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found at: https://privacy.google.com/businesses/controllerterms/mccs/.
The parent company of Google Ireland, Google LLC, is based in California, USA. A transmission of data to the USA and access by US authorities to the data stored by Google cannot be ruled out. The USA is currently considered a third country from a data protection perspective. You do not have the same rights there as within the EU/EEA. You may not be entitled to legal remedies against access by authorities.
For more information on the use of data by Google, the setting options and opportunities to raise objections, please read Google's Privacy Policy (https://policies.google.com/technologies/ads?hl=en) as well as the settings for the insertion of ads by Google (https://adssettings.google.com/authenticated).
The personal data of users will be deleted or anonymised after 14 months.
2.2.5 Google Ads & Google Ads remarketing
Our website uses Google Ads conversion tracking and the remarketing service of Google LLC. The responsible entity for users in the EU/EEA and Switzerland is Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). If you have accessed our website via an ad placed by Google, Google Ads will set a cookie on your computer.
If the user visits certain pages of our website and the cookie has not yet expired, we and Google can recognise that the user has clicked on the ad and been redirected to this page. Each Google Ads customer receives a different cookie. Cookies can therefore not be tracked via the websites of Google Ads customers. The information collected using the conversion cookie is used to create conversion statistics for us as Google Ads customers. We ourselves do not collect and process any personal data in the aforementioned advertising measures. We only receive statistical evaluations from Google regarding the number of users who clicked on our ad and were redirected to a page tagged with a conversion tracking tag. We do not receive any information that personally identifies users.
In addition, we also use Google Ads remarketing. The function is used to present interest-based advertisements to website visitors within the Google advertising network. A cookie is stored in the browser of the website visitor, which makes it possible to recognise the visitor when they visit websites that belong to Google's advertising network. On these pages, the visitor may be presented with advertisements that relate to content that the visitor has previously accessed on other websites that use Google's remarketing function.
According to its own information, Google does not collect any personal data during this process. If you still do not wish to use the Google remarketing function, you can deactivate it by making the appropriate settings at https://support.google.com/adspolicy/answer/143465?hl=en&sjid=2589359139727938611-EU. Alternatively, you can disable the use of cookies for interest-based advertising via the advertising network initiative by following the instructions at http://www.networkadvertising.org/managing/opt_out.asp.
The legal basis for the integration of Google Ads and Google Ads remarketing and the associated data transfer to Google is your consent (Art. 6 para. 1 lit. (a) GDPR).
We have concluded a processing contract with Google. You can find more details at https://business.safety.google/intl/en/adscontrollerterms/. You can find out more about the conditions and type of data processing at https://business.safety.google/intl/en/adsservices/.
The information collected by means of cookies about your use of our websites is transferred to a Google server in the USA and stored there, e.g. by Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA as well as Alphabet Inc., 1600 Amphitheatre Parkway Mountain View, CA 94043, USA. To ensure an appropriate level of data protection, we have concluded standard EU contractual clauses with the service provider. Details can be found at: https://privacy.google.com/businesses/controllerterms/mccs/.
If you do not wish to participate in the tracking, you can refuse the setting of a cookie required for this – for example, via the cookie banner, via a browser setting that generally deactivates the automatic setting of cookies or by setting your browser so that cookies from the domain googleleadservices.com are blocked. Please note that you must not delete the opt-out cookies as long as you do not want any measurement data to be recorded. If you have deleted all your cookies in the browser, you must set the respective opt-out cookie again.
The provision of your personal data is voluntary and based solely on your consent.
2.2.6 Tracking with SalesViewer
"On this website, data are collected and stored for marketing, market research and optimization purposes using the SalesViewer® technology of SalesViewer® GmbH on the basis of legitimate interests of the website operator (Art. 6 para. 1 lit. (f) GDPR).
For this purpose, a JavaScript-based code is used for the collection and corresponding use of company-related data. The data collected with this technology are encrypted via a non-reversible one-way function (so-called hashing). The data are immediately pseudonymised and not used to personally identify the visitor to this website.
The data stored within the scope of SalesViewer® are deleted as soon as they are no longer required for their intended purpose and the deletion does not conflict with any statutory retention obligations.
You can object to the collection and storage of data at any time with effect for the future by clicking on the link https://www.salesviewer.com/en/opt-out/ to prevent the collection by SalesViewer® on this website for the future. This places an opt-out cookie for this website on your device. If you delete your cookies in this browser, you must click this link again.
You can view the data protection information of SalesViewer® at the link https://www.salesviewer.com/en/platform/data-protection/.
2.2.7 Friendly Captcha
To optimise the security of our forms, we use the Friendly Captcha service (www.friendlycaptcha.com) of Friendly Captcha GmbH, Am Anger 3-5, 82237 Wörthsee, Germany. The function of the tool is to distinguish whether the data entered in the contact form was entered by a natural person or whether there has been misuse by a machine and automated processing. By using Friendly Captcha, we can block automated software. For this purpose, Friendly Captcha processes the following information: Anonymised IP address of the requesting computer (in hashed form), information about the browser and operating system used, anonymised counter per IP address to control the cryptographic tasks, website from which the access took place (so-called referrer URL) and, if applicable, possible entries that the service prompts you to make. The service does not set or read any cookies on your end device.
If personal data are stored, these data are deleted within 30 days. The legal basis for the processing is our legitimate interest in protecting our website against abusive access by bots, spam protection and protection against attacks (e.g. mass requests) (Art. 6 para. 1 lit. (f) GDPR). More information on data protection when using Friendly Captcha can be found at https://friendlycaptcha.com/legal/privacy-end-users/.